“Market Research is that aspect of marketing that aims to investigate reality and use that intelligence to better tune your product or service to the fears, needs or desires of your target customers, while marketing research aims to understand how to create better messaging and better promotion”
Dr. Jason McDonald takes on a marketing plan in his new book The Marketing Book. Using the example of a business it is the book he tackles the many aspects of marketing on the chapter at a time so you can help your business and brand grow. The time he takes in his book to break down how to build your brand, make your self easy to find and a way to make a complete compelling content. I was able to sit down upon starting this book and look at my own business and see what would work in a way for me so that my brand can continue to grow and expand both in services but also what I provide and with the products that I carry in a way that is positive and productive and does not allow stagnate growth. The many faces he covers of marketing your products, content, and services that go beyond the basics and he pumps a lot of advice and information in his short three hundred and six-page book and goes beyond the basics you find in similar books. I was so impressed by his book that I recommended this to my daughter who is a business marketing major in college. He really makes you ask what are you trying to accomplish in your own business, which I thought would be a wonderful resource for her library for college studies and work career beyond her textbooks.
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