Wednesday, May 30, 2018

Smackdown! by Will Sherman

Smackdown! How I sold $10m worth of Homes in 6 months by Will Sherman is 125 pages long. It's not merely a strategy book. It's an art form that Will Sherman has brought forth through his experiences. Will Sherman is willing to share his secret methods of exploiting social media such as Facebook, YouTube, and social media platforms, methods he has developed during his 15-years experience in sales and marketing. Using social media is truly a remarkable way to boost your sales and all you to do get those results. In the forward, he points out that the most powerful idea are always the simple ones, but like most things, it takes discipline action day to day to realize the potential of your idea. The Sales professional on the front line has more to do with the success of a community and ultimately the company that a simple factor. One of the things he points out is the more exposure and traffic you create, the better results you will achieve in sales, and it's not the idea it's the execution. Smackdown is an acronym SMAC which is made up of specific, methodical and consistent. He points out that social media platforms help companies and people build reputations. 
I am not interested in real estate but I did find that this book was a helpful tool in to use in my husbands business construction business. The marketing tools are general and specific enough to be useful in multiple markets. Will Sherman straightforward writing style allows you to get his sometimes complex ideas simply and easy to follow. I even found the stats on the top 10 social media platforms ranked my estimated monthly visitors a helpful resource for running my own social media campaigns.  Smackdown!

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